Imagine Deliver

List of competitors we checked

Some Important Takeaways

• Stoked excels in avoiding complicated terminologies, increasing readability.

• Bain & Co. includes a questionnaire on their homepage to direct users according to their needs.

• Grayhall has no case studies but clear project outcomes following each service.

• The Bridgespan Group has a large social following despite being a smaller firm.

• Design Core uses a podcast to deliver their consultancy goals.

Preparing for the meeting

Before the zoom call started, our team, along with the rest of my classmates at Prime, collaborated on several questions to ask the client, such as how they start their work with a new client, who is their audience, and how they measure success. Once finished, our notes were compiled on a FigJam board.

Some Takeaways

• Learned about how Imagine Deliver approaches their work with a new client.

• Overall audience are Senior Executives or People with a lot of responsibility and accountability.

• Wants to become a national thought leader.

• Biggest area of improvement is that clients are misunderstanding what they offer.

• Sends out more newsletters bi-weekly.

My Approach to the Challenge

The challenge in starting my research was the question, “What exists in this space?“ The “space” can be anything, and there was little direction to approach on “what exists”.

To start with, there were several resources to find information on what currently exists in how Imagine Deliver operates. Therefore, I began my research by organizing my findings based on their source. These include the website itself, feedback from the stakeholder interview, their analytics chart, the competitive analysis, and information from a client summary document.

My Findings

As a result of my Deep Dive, I found several resources that Imagine Deliver contains such as what social media they use, their downloadable guides, newsletters and other insights, case studies, and more. The issue concerning their resources was that they were spread out within both their website and their media platforms.

Assigning Tasks

There was a lot of work ahead of us, so we assigned individual tasks amongst the group by using a Kanban board. The Kanban board will keep track of who owns a certain task and what completion phase it is currently inside. My task was starting the Strategy Map.

What is a Strategy Map?

The difference between a Strategy Map and a Journey Map is that we are showing the “strategy” in terms of how a user would find Imagine Deliver and utilize their resources. In this case, the Strategy Map is similar to a Journey Map as it includes touch-points of the user’s journey, but for our map, it would not need the pain points or thoughts and feelings of the user.

Revision Stages

Throughout our design process, our Strategy Map has undergone several revisions as it grows from low-fidelity to high-fidelity. We started by defining our main phases and then the sub-phases (touch points). Then we focused on matching a design aesthetic to match Imagine Deliver’s color palette and motto of “fun yet serious” attitude.

The user defined in the map, Connie, is a persona inspired from Imagine Deliver’s new user group and what we defined in our Guiding Strategy Statement.

Wire-framing

The wire-frames were made for the resources, network, home, and social media pages. We started with low-fidelity sketches then improved them over time. I built my wire-frame as a high-fidelity version of Nicole’s initial sketches for the Resource page. The links below include both our wire-frame drafts.

My final draft reduced the amount of noise on the Resources screen, and instead left only the Downloadable section. As for the remaining sections that were deleted, we placed their links in the header navigation bar of the site.

IA Diagraming

The Information Architecture (IA) Diagram visualizes the pathway navigation throughout Imagine Deliver’s website. We made at least two revisions of it as we were making the wire-frames. Our approach was to gather all of the resources into one or fewer areas.

Instagram Survey Report

In addition to the Wire-frames and IA Diagram, we also sent a quick survey on Instagram with questions relating to how users gather around areas of interest on a social platform. Noticing the more impactful following on Imagine Deliver’s Instagram page, the survey was also delivered through Instagram. This survey was made by our teammate Grace, and the users who responded are close acquaintances of hers. You can view the survey in the link.